Fairview Cheese wanted a redesign of packaging that broadened their consumer base and brought down packaging costs in a money cautious market. The design agency, Coley Porter Bell, not only succeeded in delivering a great looking design that saved 8% of production costs but in one year following the re-launch with the new design, without any price reduction, value sales rose by 31.9% and 32.4%, exceeding the growth target of 25%. Now that’s impressive!
spotted on and statistics from the dieline
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