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say cheese

September 27, 2010 •

Fairview Cheese wanted a redesign of packaging that broadened their consumer base and brought down packaging costs in a money cautious market. The design agency, Coley Porter Bell, not only succeeded in delivering a great looking design that saved 8% of production costs but in one year following the re-launch with the new design, without any price reduction, value sales rose by 31.9% and 32.4%, exceeding the growth target of 25%.  Now that’s impressive!

09_20_10_fairview1

spotted on and statistics from the dieline

   

Filed Under: packaging Tagged With: cheese, Coley Porter Bell, Fairview

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Hello and welcome to Impressed Inc, specializing in identities for events and entrepreneurs. Helping to find creative solutions that elevate expectation and leave lasting impressions.

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About Impressed, Inc.

Welcome to Impressed Inc, specializing in identities for events and entrepreneurs. Helping to find creative solutions that elevate expectation and leave lasting impressions. Everyone has a story – I hope to tell it through paper, process and thoughtful design.

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